Updated
Short version: find every listing for your park first, then ask Google to merge the duplicates instead of deleting the one with the history. Google's help page on duplicates says a merge combines the reviews from both, so the old page's reviews come along. Deleting skips that.
Want this handled instead of DIY'd? See pricing and get a fixed-price quote.
This one's for you if you've bought a park, renamed one, or set up a listing yourself and then found a second listing sitting there. If that's not you, you can stop here.
Say the old one carries the previous owner's name, a phone number that rings nowhere, and ninety reviews going back to 2014. Yours is right in every detail and has four. Those numbers are made up for this page, to keep it readable.
Your Google Business Profile is the listing on Google Maps that carries your name, hours, photos and reviews. Google's help page on duplicates says having two of them for the same business is against its policies, so it's worth sorting out.
How the second one got there
Four routes I'd look at first.
The park changed hands. The previous owners set that listing up years ago under a personal email and proved to Google it was theirs. When you bought the place, the email wasn't part of the sale, nobody raised it, and starting fresh was easier than chasing a stranger. Now there are two.
The park changed names. Same gate, same gravel, new brand. The new listing goes up under the new name and the old one carries on with the old name, the same address and all the history.
A guest added you. Google lets people add a missing place to the map, and its help page says the place shows publicly once it's added. If somebody couldn't find you on a Friday night, they may well have added you themselves, with a slightly wrong name, a rough pin and no hours.
A listing site or an old vendor made one. Directories can carry business details you never gave them, so your park may turn up in places you never signed up with. A marketing company you worked with years back may also have made one and kept it under their own account.
What the second listing costs you
Your reviews sit on two pins instead of one. Ninety and four is a weaker pair of numbers than ninety-four, and the person comparing you to the park down the road is looking at whichever one they landed on.
If the stray listing has its pin dropped in the wrong spot, a big rural property can turn that into a locked service gate or a neighbour's lane. Then somebody writes a one-star review about your directions on a listing you can't reply to.
How to find every listing for your park
Do this before you fix anything, because a second one can hide a third.
- Search your park's current name on Google Maps.
- Search the previous owner's name against the property.
- Search any old name, spelling or short form you've ever used.
- Search your street address on its own.
- Search your phone number.
- Zoom right in on your property and look around the nearby roads for stray pins with no photos.
Write down every version you find: the name it carries, what it says for hours and phone, and how many reviews it has. That short list is what you're working from.
Which fix matches which listing
The right move depends on what the second listing is. Here is how the four routes above line up with what Google's help pages describe.
| What you found | What Google's pages describe | Where the reviews end up |
|---|---|---|
| Same park, same address, previous owner's listing | Claim it or request access, then report a merge suggestion on Maps | Combined into one listing; replies may be lost |
| A guest's rough pin for your park | Same merge route, once you can show it's the same business | Combined, same as above |
| Old listing marked closed after a rename | Don't reopen it; add a new listing and verify it | Ask Google to move them; the reopening page says to contact Google |
| A second listing you made yourself by mistake | Remove the duplicate; your verified listing is not affected | They stay with the listing you keep, so remove the right one |
Two conditions come with a merge. Google says a merge is for listings that are the same business with the same details, and that it reviews every merge request. If the old one is at a different address, or turns out to be a different business altogether, merging isn't the tool.
Why I'd merge rather than delete
It's tempting to read this as a contest, where one listing wins and the other gets deleted. I'd resist that, because Google's help page on duplicates describes something friendlier. When two listings are merged, it says, their reviews are combined, though replies to those reviews may be lost.
So I'd aim to merge. Every review on that old page is a guest you can't ask again. Deleting the page they live on puts them at risk, while a merge is the route that's meant to keep them.
Every review on that old page is a guest you can't ask again.
The replies are the part to plan for. If you've spent winters answering reviews on the listing you're about to fold in, copy those replies somewhere first, because Google's page says they may not survive the merge.
Getting it sorted
If nobody's claimed the old one, claim it by proving to Google it's yours. That's the first step.
If somebody else already holds it, ask them for access through Google. Google's page on requesting ownership says it emails the current owner, who gets three days to answer. No answer after three days and you may get the option to claim it yourself, from a link in your confirmation email. If they turn you down, you're still not stuck: you can suggest edits to the listing, and you can appeal.
To put two listings together, Google's route is to report a suggestion on Google Maps rather than open a support ticket. You do it on the map, against the listing, and it goes off for review.
Google doesn't publish how long a merge takes, so start it while nothing's riding on it.
The one thing I'd check this week
If you bought the park in the last few years, find out today whether the previous owner's email still controls the listing. That person gets three days to answer a request, and an email address that's gone quiet for years will let those three days pass without anyone noticing.
Honestly, this is a November job. It's fiddly and it's dull, and it's much easier with the gate closed and the coffee on than it is in May with the phone ringing.
The independent campgrounds page covers the rest of what's worth a look once your listings are put together. If Google is also showing your park as closed, the guide on why a campground shows closed in the off-season is the next one to read. If you'd like me to find every version of your park that's live right now, email hello@campgroundseo.com with your park name, your address, and the previous owner's name if you know it.
Sources
Checked against Google's Business Profile help pages on 2026-09-21: Resolve duplicate profiles and ownership issues, Request ownership of a Business Profile, Add a missing place to Google Maps, Mark your business as reopened
Common questions
Should I delete the duplicate?
Not if it holds reviews you want. The exception is a second listing you created yourself by mistake. Google's duplicates page says you can remove it without affecting your verified listing, and that all its content and linked managers go with it, so check you're removing the right one.
Our park moved to a new address. Do I make a new listing?
No. Google's duplicates page says not to create a new profile for a new location, and to update the existing profile with the new address instead. A new one would just be another duplicate.
Where do I start an ownership request?
Google's page sends you to business.google.com/add: enter the park's name and address, pick it from the list, choose Request access and fill in the form. Approval arrives by email, and from then on you manage the listing.
Can I speed up the three-day wait?
Nothing on Google's page shortens it. What you can do is send the previous owner a note yourself the same day, so they know a request from Google is coming and don't treat it as spam.
We renamed the park. Should I ask for a merge or a new listing?
Google's reopening page treats a name change like a move: the old listing is marked closed, and you add and verify a new one. Reviews are moved on request, so ask Google before you start editing either listing.
What should I copy before a merge?
Your replies to reviews, since Google says those may be lost, plus the old listing's photos and description if you want them. The reviews themselves are combined by the merge.
Canadian? The same three sizes in Canadian dollars are on the CAD pricing page.